Why Biological Systems Suddenly Change State: An Intuitive Guide to Freidlin–Wentzell Theory

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  Stochasticity is ubiquitous in biology and neuroscience, manifesting in various forms, including ion channel noise, synaptic variability, gene regulatory fluctuations, noisy population dynamics, and more. Many biological systems spend long periods in a stable “state” and only rarely transition to another state due to noise. For instance, a neuron typically remains inactive but may occasionally trigger a spontaneous spike. Similarly, a gene can switch from the OFF state to the ON state due to rare bursts of transcription factors. Cells can also transition out of metabolic or epigenetic states, populations might shift between different ecological equilibria, and a viral infection can fluctuate between phases of control and uncontrollability. Freidlin–Wentzell theory provides a mathematically rigorous framework to study these phenomena when noise is small but nonzero . It tells you, firstly, h ow likely rare transitions are,    secondly,   h ow fast they occ...
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Neuromarketing World Forum 2013

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Breaking all Marketing Standards!
Neuromarketing World Forum 2013 

During the Neuromarketing World Forum, 6-8 March in São Paulo (Brazil), the latest news from the brain is shared and the top of the marketing and advertisement industry gathers to take advantage of these new insights.
This annual event merges science and business from all over the world and leads marketing managers into the new reality of how we do business. A business man summarized: “No more pain of a failing campaign”.

Link to the web site [neuromarketingworldforum2013] for info and registration 

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