Metastability and Eye Movements: A Dynamical‑Systems Interpretation

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  1. Why metastability is a natural language for gaze behavior The idea that perception, attention, and neural activity evolve through transiently stable states has deep roots in cognitive science and neuroscience. Concepts such as attractors , basins , noise‑induced transitions , and escape times appear in work on perceptual switching, decision‑making, and neural population dynamics (Kelso, 1995; Rabinovich et al., 2008; Deco & Jirsa, 2012). Eye movements, especially the alternation between fixations and saccades ,   fit remarkably well into this metastable picture. The Freidlin–Wentzell theory of rare events (Freidlin & Wentzell, 2012) provides a rigorous mathematical language for these intuitions. 2. Fixations as metastable states  Consider the gaze position X t as the state of a stochastic dynamical system. During a fixation the  gaze remains confined to a small region, microsaccades and noise generate small fluctuations, and the gaze tends to return...
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Neuromarketing World Forum 2013

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Breaking all Marketing Standards!
Neuromarketing World Forum 2013 

During the Neuromarketing World Forum, 6-8 March in São Paulo (Brazil), the latest news from the brain is shared and the top of the marketing and advertisement industry gathers to take advantage of these new insights.
This annual event merges science and business from all over the world and leads marketing managers into the new reality of how we do business. A business man summarized: “No more pain of a failing campaign”.

Link to the web site [neuromarketingworldforum2013] for info and registration 

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